FEATURES
What I Do

Marketing Strategy
18+ years of experience hands-on building brands, start-ups, and high grow companies. Cross industry experience in tech, healthcare, legal/law, and consumer goods. Primarily experience in B2B, but significant expertise and success in B2C marketing strategy.

Brand & Position
Built multiple brands from scratch, leaning heavily on brand development and awareness, combined with tactical marketing execution and leadership of marketing and sales teams.

Marketing Leadership
Executive level leadership training and 10+ years of experience, leading teams as large as 25 FT employees, financial planning and budgeting, executive level reporting and decision-making.

Demand Generation
Significant historic focus on generating high quality leads, attribution tracking, content management, social media management, marketing automation programs, and executive level strategy in all of the above and additional areas.

Marketing Automation
15+ years of experience working with marketing automation platforms, primarily HubSpot, others include Marketing Cloud and Marketo. Have lead marketing automation platform onboarding, rollouts, and administration.

Optimization Focus
Through analytics, campaign tracking, forecasting, budget planning – maintain a full optimization focus ensuring brands are not only growing, but growing efficiently utilizing marketing best practices and a constant focus on improvement.
18+ YEARS OF MARKETING EXPERIENCE
RESUME
2001 – 2006
Education
BSBA in Marketing
University of Colorado at Boulder – Leeds School of Business (2001 – 2006)
Majored in marketing with focus on buyer behavior, marketing strategy and theory; emphasis on psychology, sociology, and consumer behavior.
Activities: Club Volleyball, RIAA and Cadillac Marketing Campaign Competitions, CEO of student-run advertising agency for one semester.
2007 – Present
Job Experience
Marketing Director
ToolBeltData – (2025 – Present)
USA
Industry: Data | B2B | Tech
Head of marketing for a tech company operating in the commercial construction space.
More details on LinkedIn.
Marketing Director
Modern Family Law – (2023 – 2025)
USA
Industry: Legal | B2C | Family Law
Head of marketing at a multi-State family law firm.
More details on LinkedIn.
Marketing Director
Motili – (2017 – 2023)
USA
Industry: PropTech | B2B | HVAC Technology
Head of marketing at a tech company operating in the residential and commercial contractor (trades – roofing, plumbing, electrical, HVAC).
More details and 10+ years of additional marketing experience on LinkedIn.
