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Hi, I’m Kirill Kniazev, a Marketing Executive.
Marketing executive with 10+ years of leadership experience driving demand generation, growth strategy, and revenue alignment across B2B and B2C. I build and scale high-performing teams, turn marketing into a revenue engine, and deliver measurable business impact in competitive, fast-moving industries.
I’ve led marketing organizations in legal, SaaS, proptech, healthcare, and professional services, scaling startups and high-growth companies from seven to nine figures. My approach combines strategy and execution: aligning marketing, sales, and finance to achieve consistent growth while uncovering opportunities competitors overlook.
My purpose is to create. I thrive in forming and executing strategy, leading teams, and driving results.
I bring a broad foundation across nearly every marketing channel: digital, demand gen, SEO, content, PR, brand, events, and automation, which gives me the ability to connect strategy to execution and speak a common language with subject matter experts and vendors alike.
Completed advanced leadership training through Driven Leadership (BOLD), University of Denver, and Daikin University.
For the past 5+ years I have served on the Advisory Committee for the Marketing Department at the Metropolitan State University of Denver and in 2025 received an award for contributions to the marketing program.
20+ professional recommendations on LinkedIn, including CEOs, past employees, partners, vendors, and marketing leaders.
FEATURES
What I Do
Marketing Strategy
18+ years of experience hands-on building brands, start-ups, and high grow companies. Cross industry experience in tech, healthcare, legal/law, and consumer goods. Primarily experience in B2B, but significant expertise and success in B2C marketing strategy.
Brand & Position
Built multiple brands from scratch, leaning heavily on brand development and awareness, combined with tactical marketing execution and leadership of marketing and sales teams.
Marketing Leadership
Executive level leadership training and 10+ years of experience, leading teams as large as 25 FT employees, financial planning and budgeting, executive level reporting and decision-making.
Demand Generation
Significant historic focus on generating high quality leads, attribution tracking, content management, social media management, marketing automation programs, and executive level strategy in all of the above and additional areas.
Marketing Automation
15+ years of experience working with marketing automation platforms, primarily HubSpot, others include Marketing Cloud and Marketo. Have lead marketing automation platform onboarding, rollouts, and administration.
Optimization Focus
Through analytics, campaign tracking, forecasting, budget planning – maintain a full optimization focus ensuring brands are not only growing, but growing efficiently utilizing marketing best practices and a constant focus on improvement.
18+ YEARS OF MARKETING EXPERIENCE
RESUME
2001 – 2006
Education
BSBA in Marketing
University of Colorado at Boulder – Leeds School of Business (2001 – 2006)
Majored in marketing with focus on buyer behavior, marketing strategy and theory; emphasis on psychology, sociology, and consumer behavior.
Activities: Club Volleyball, RIAA and Cadillac Marketing Campaign Competitions, CEO of student-run advertising agency for one semester.
2007 – Present
Job Experience
Marketing Director
ToolBeltData – (2025 – Present)
USA
Industry: Data | B2B | Tech
Head of marketing for a tech company operating in the commercial construction space.
More details on LinkedIn.
Marketing Director
Modern Family Law – (2023 – 2025)
USA
Industry: Legal | B2C | Family Law
Head of marketing at a multi-State family law firm.
More details on LinkedIn.
Marketing Director
Motili – (2017 – 2023)
USA
Industry: PropTech | B2B | HVAC Technology
Head of marketing at a tech company operating in the residential and commercial contractor (trades – roofing, plumbing, electrical, HVAC).
More details and 10+ years of additional marketing experience on LinkedIn.