Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out if your AdWords manager is ripping you off. [Read more…]
Last year I created a new, professional Twitter account and grew my following from 0 to 7,000+, in a few months. It wasn’t a surprise to me, but it’s been a surprise for most business owners I talk to, and even some marketing people. Everyone wants to know how I did it. Well, it’s not really a secret, so I will explain it here, once and for all. [Read more…]
SEO is free, but is it really free?
It is well known that search engine optimization requires some sort of investment. If a business owner wants to have tangible SEO results like an increase in search engine/Google rankings or they want more traffic to their website: then this is either going to cost them time, money, or both. If you try to do SEO yourself, it will cost you time to learn, create, and implement a strategy. Or… It will cost you money by hiring an employee, an agency, or some type of hired help. I created this post to help readers understand how most SEO agencies determine the price of SEO. [Read more…]
The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2016. Consider digital marketing explained! [Read more…]
You’re thinking it’s time to hire a marketing person or team to start getting some new leads in the door and expand your business. This could be, in a lot of ways, a turning point for the business – a make it or break it scenario. Read on for some important questions to consider, first.