In our years of working in marketing, we’ve read a lot. In fact, whether we are reading or listening to an audiobook, we try to learn something new every day. Here is an in-progress list of marketing, sales and other business books and resources we find useful.
Free Marketing Tools
- HubSpot – blog resource for digital/inbound marketing for beginners.
- Moz – search engine optimization (SEO) information
- Buffer blog – awesome resource for bloggers and social media marketers
- Google – your best friend in DIY digital marketing
- Tweepi – awesome Twitter follower growth and management tool
- BuzzSumo – great tool to look up
- Website Grader 2.0 – a free hubspot tool which analyzes your business website
- Nibbler – another free website analysis tool
- Headline Analyzer – free tool for creating great headlines
Recommended Marketing Books
- Trust Agents – Brogan
- Everybody Writes – Handley
- Influence: Science and Practice – Cialdini
- No Excuses! – Brian Tracy
- Positioning – Trout
- Thinking Fast and Slow – Kahneman
- Tribes – Godin
- Tipping Point – Gladwell
- Adweeks’ Copywriting Handbook
- Subscription Marketing – Janzer
- The Paradox of Choice – Schwartz
- Misbehaving – Thaler
- Predictable Revenue – Ross
- Landing Page Optimization – Ash
People We Follow on Twitter
- Gary Vaynerchuk – talks about startup SMB marketing, social media
- Neil Patel – talks about blogging
- Ann Handley – talks about writing for business
- Juntae DeLane – talks about growing your business
- Chris Brogan – talks about general business and marketing
- Kevan Lee – talks about social media and blogging
