- What Criteria Must My Business Meet to Be Eligible for a Free Digital Marketing Plan Review?
- What if I Don’t Currently Have a Digital Marketing Plan, but Would Like a Review of My Efforts?
- Why Would I Want to Submit My Digital Marketing Plan Review for Publication on Your Blog?
- What Kind of Feedback Can I Expect from a Review of My Digital Marketing Plan?
- Will You Review Every Digital Marketing Marketing Plan?
- How Long Does a Digital Marketing Plan Review Take?
- Why is This Digital Marketing Plan Review Free?
- Is There a Catch?
What Criteria Must My Business Meet to Be Eligible for a Free Digital Marketing Plan Review, and Why?
I own, or manage marketing for, a small business or startup. Our experience is primarily in working with small and medium businesses, as well as startups. While we are able to examine and make recommendations for large organizations, this process differs in scope from what we are able to manage, at the moment. This may change in the future.
I have been marketing my business for at least one year. Because marketing is a science, having some data to go over, when looking over your plan is a major advantage in assessing steps to alleviate the core issues you’re seeing with your current marketing efforts.
My business is based in the United States. Because digital marketing varies significantly by global regions, we are able to primarily leverage our experience working with US-based businesses. Our focus is on those regions we know best. This may change in the future.
What if I Don’t Currently Have a Digital Marketing Plan, but Would Like a Review of My Efforts?
We do not currently provide our own digital marketing plan template, but will have one available in the very near future. In the meantime, if you do not have a digital marketing plan in place, for your business, we encourage you to research how to put one together, and submit for our review when you are ready.
We can assist you with creating a marketing plan, but are not able to offer this service for free, as it requires a significant investment of our time. If you’re interested in hiring us for this service, please contact us.
Why Would I Want to Submit My Digital Marketing Plan Review for Publication on Your Blog?
Much like with scientific papers, publishing our findings will allow us to publicly document our work and results. Our findings can serve as a reference to the rest of the small business and start-up marketing community, and will be available as long as our business is active. Prior to publishing our findings, we will ask for your permission, again, to ensure no sensitive information is contained in our public-facing review.
Additionally, publishing our review of your marketing plan gives you added visibility, improves your SEO and adds credibility to your business.
What Kind of Feedback Can I Expect from a Review of My Digital Marketing Plan?
We will follow a simple formula: review, analyze, synthesize. In the review stage, our primary goal will be to assess whether your current marketing plan – the channels you’re using, the verticals you’re targeting, your budget, align with what we feel would maximize your return on investment.
In the analysis stage, we will look over your results so far, figure out if they align with your plan, and take a brief look at what your closest competitors are doing.
Based on what you provided in your plan, and the findings of our analysis, we will put together a list of basic recommendations to improve your efforts going forward – based on our professional experience and opinion.
Will You Review Every Digital Marketing Marketing Plan?
We will do our best to review every plan we receive – we value the time it takes you to prepare and submit your plan. With that said, there may be some plans which we will not be able to review, if we feel they will take a significant amount of resources. We will communicate with you about our decision once we’ve had a chance to glance over your submission.
We will also not review poorly prepared plans, with little detail, because if you’re not willing to put in the effort – for your business – why should we?
How Long Does a Digital Marketing Plan Review Take?
Because we are a small team, and we receive regular submissions, a review will typically take a week or two to complete. We will communicate with you where we are in the process, once you have submitted your plan for review. Our estimate may change, at any time, so please feel free to contact us if you’d like to know what our workload looks like, presently. Some reviews can take longer than others, depending on the depth and complexity of the marketing plan.
Why is This Digital Marketing Plan Review Free?
We found ourselves often replying to questions about marketing plans and strategy, on reddit and the G+ business communities, and found that we enjoy digging into marketing plans and making recommendations. Helping local businesses helps us sleep better at night, and provides a benefit to the community – win/win. That said, the reviews will be free as long as demand doesn’t exceed supply to the point where can’t actually sleep at night anymore.
Is There a Catch?
There is no catch. All we ask is that you consider allowing us to publish our results as a case study on your business, because that helps motivate us in continuing to offer this program.